Retail Analytics - Overview
The Retail Analytics feature in propella.office provides the user with an insight into the retail offerings within a building's 7-minute walking catchment. Details about specific sub-categories can be found in the different sub-tabs.
The propella.office score allows users to compare accessibility of commercial office buildings to specific amenity types within a 7-minute walking catchment around the building. This score rates a building's access to amenity by comparing its accessibility measurement to a reference collection of buildings in a comparison sample - this is a technique called normative analysis. The resulting scores are a percentile ranking, ranging between 0.0 and 10.0. For example, if a building has a propella.score of 7.5, the building is in the top 25% of sampled buildings (100% - 10 x 7.5).
propella.office's amenity scoring is stratified across two super categories, Retail & Public Amenity. The two super categories are measured across many different grouped "Amenity scores" (eg. General Retail). These Amenity scores aggregate and measure associated collections of amenities.
Which buildings are included in the comparison sample?
Brisbane : The comparison sample is a collection of ~200 commercial office buildings included in the DEE – Commercial Building Disclosure dataset. The dataset can be found at this link: https://researchdata.edu.au/dee-commercial-building-2011-2019/1976198.
Food & Beverage Businesses include:
Grocery & Convenience Businesses include:
- Supermarket & Grocery
- Liquor Store
- Convenience Store
- Speciality Food Store
Health & Wellness Businesses include:
- General Practice
- Health & Fitness Centre
General Retail Businesses include:
- Pet Store
- Entertainment Retail
- Footwear Store
- Sport & Activity Retail
- Jewellery Store
- Clothing Store
- Department Store
Service Retail Businesses include:
- Laundry and Dry Cleaning
- Child Care
- Travel Agency
- Hairdressing & Beauty
- Post Office
- Veterinary Clinic