Talent Pool Analysis Overview
In today's knowledge-driven economy, there is a global talent shortage. This is not a new issue in Australia, just one that was exacerbated by the pandemic. Winners and losers in the business world are now based on which companies can access talent fast enough.
propella.ai can assess an office building's accessibility to the talent pool of target employees living within a city.
Figure 1: Screenshot of the Melbourne spread of Tech Workers
Above we see the spread of Tech Workers across Melbourne, and have nominated a "30 minute travel isochrone", to understand how many of these workers live within relatively easy access to this particular building. Train Lines and Train stations can also be toggled on and off.
Talent Pool Analysis identifies the following cohorts of workers within a city:
- Knowledge Workers
- Government Workers
- Financial and Insurance Workers
- Tech Workers
- Accounting and Law Workers
- Engineering Workers
- Media and Telecommunication Workers
- Utility Workers
- Education Workers
- Health Workers
The cohorts are made up of any individual that meets following criteria:
Knowledge Workers:
- Occupation: Professionals, Managers, or Clerical and Administrative Workers
- Industry: Professional, Scientific and Technical Services, Financial and Insurance Services, or Information Media and Telecommunications
- Qualification: Certificate Level, Advanced Diploma and Diploma Level, Bachelor Degree Level, Postgraduate Degree Level, Graduate Diploma or Graduate Certificate Level
Government Workers:
- Sector: State/Territory Government, Local Government, or National Government
- Occupation: Professionals, Managers, or Clerical and Administrative Workers
- Qualification: Certificate Level, Advanced Diploma and Diploma Level, Bachelor Degree Level, Postgraduate Degree Level, Graduate Diploma or Graduate Certificate Level
Financial and Insurance Workers:
- Occupation: Professionals, Managers, or Clerical and Administrative Workers
- Industry: Financial and Insurance Services
- Qualification: Certificate Level, Advanced Diploma and Diploma Level, Bachelor Degree Level, Postgraduate Degree Level, Graduate Diploma or Graduate Certificate Level
Tech Workers:
- Occupation: Professionals, Managers, or Clerical and Administrative Workers
- Industry: Professional, Scientific and Technical Services
- Qualification: Certificate Level, Advanced Diploma and Diploma Level, Bachelor Degree Level, Postgraduate Degree Level, Graduate Diploma or Graduate Certificate Level
- Field of Study: Information Technology
Accounting and Law Workers:
- Occupation: Professionals, Managers, or Clerical and Administrative Workers
- Industry: Professional, Scientific and Technical Services
- Qualification: Certificate Level, Advanced Diploma and Diploma Level, Bachelor Degree Level, Postgraduate Degree Level, Graduate Diploma or Graduate Certificate Level
- Field of Study: Management and Commerce
Engineering Workers:
- Occupation: Professionals, Managers, or Clerical and Administrative Workers
- Industry: Professional, Scientific and Technical Services
- Qualification: Certificate Level, Advanced Diploma and Diploma Level, Bachelor Degree Level, Postgraduate Degree Level, Graduate Diploma or Graduate Certificate Level
- Field of Study: Engineering and Related Technologies
Media and Telecommunication Workers:
- Occupation: Professionals, Managers, or Clerical and Administrative Workers
- Industry: Information Media and Telecommunications
- Qualification: Certificate Level, Advanced Diploma and Diploma Level, Bachelor Degree Level, Postgraduate Degree Level, Graduate Diploma or Graduate Certificate Level
Utility Workers:
- Occupation: Professionals, Managers, or Clerical and Administrative Workers
- Industry: Electricity, Gas, Water and Waste Services
- Qualification: Certificate Level, Advanced Diploma and Diploma Level, Bachelor Degree Level, Postgraduate Degree Level, Graduate Diploma or Graduate Certificate Level
Education Workers:
- Industry: Education and Training
- Qualification: Certificate Level, Advanced Diploma and Diploma Level, Bachelor Degree Level, Postgraduate Degree Level, Graduate Diploma or Graduate Certificate Level
Health Workers:
- Industry: Health Care and Social Assistance
- Qualification: Certificate Level, Advanced Diploma and Diploma Level, Bachelor Degree Level, Postgraduate Degree Level, Graduate Diploma or Graduate Certificate Level
Source Data
propella.ai has created a proprietary dataset that approximates personal attributes about every individual worker in different cities of Australia. It's called "Synthetic Data", which propella.ai has created through modelling to mimic the real population and reflect real-world data, without breaching any privacy laws.
For example:
- Lives in Crows Nest
- Aged between 45-49
- Employed in professional, Scientific, and Technical Services
- Earns between $104,000 - $155,999 per year
- Works in the Private Sector
- Has a Bachelors Degree in the Natural & Physical Sciences
- Works as a Manager
This synthetic dataset allows propella.ai to generate incredible new insights for the property industry, whilst simultaneously respecting the privacy of Australians