104: Having It All
As the name suggests, people who belong to Having It All have hit the jackpot when it comes to balancing a successful and prosperous career with family life. You’ll find many young parents and mid-life families among them, living in separate houses in Sydney and Canberra, along with smaller clusters in Brisbane, Melbourne and Perth.
People who belong to the Having It All Persona very much value demonstrating their achievements to the world. They’re also big spenders, splashing the cash on their hearts’ desires including updating their home interiors, renovating, buying the latest kitchen appliances and upgrading their tech gadgets. They embrace technology, so you’ll find many early adopters and heavy internet users among them.
Juggling work and family means this Persona is super busy – so they shop online to save time and happily rely on convenience foods, home delivery or takeaway to help them get through the mad rush of the working week. However, once the weekend rolls over, they’re more than happy to devote time to making home-cooked meals for family and friends.
While career success and building wealth is a major focus for this Persona, the weekends revolve around family life; getting out and about with the kids to the zoo and the beach, exercising and playing sports, attending professional sports events, eating out and holding dinner parties with friends at home. 
Figure 1 indicates most likely demographics, likes, hobbies, interests and lifestyle of the Having it All persona