113: Cultured Epicureans
They are highly educated and socially aware. As the name suggests, Cultured Epicureans are big art and culture lovers. They are regular theatre goers and love perusing art galleries and museums. Ideas drive them – they are big readers of both novels and non-fiction and enjoy attending short courses and public seminars to learn something new and interesting.
Cultured Epicureans skew older than their Leading Lifestyles peers – you’ll find many older householders among them, along with mid-life householders.
They live in metro Melbourne and Sydney, along with a significant proportion in outer urban areas of Queensland and New South Wales in a mix of separate houses and townhouses.
Many are already retired, living a comfortable lifestyle on healthy retirement incomes now that the expenses and financial obligations of family life are behind them.
The majority of Cultured Epicureans are Australian born, with a significant proportion hailing from Europe and North America.
Regular overseas travel also satiates their desire for learning and new experiences. They’re also big food and wine lovers; shopping at farmers' markets for the best produce, dining out in restaurants regularly and holding dinner parties for friends and family.
While life still revolves around family, Cultured Epicureans enjoy indulging in the finer things – from filling the house with fresh flowers to enjoying a luxurious beauty treatment.
Figure 1 indicates most likely demographics, likes, hobbies, interests and lifestyle of the Cultured Epicurians persona