207: Seasoned Lifestylers
Seasoned Lifestylers are typical Metrotechs in that they are highly socially aware and proud of their achievements. But they’re not as overtly success driven as some of their counterparts – likely owing to the fact that many are old enough to have already achieved some of their big goals in life. Many have families – 1 in 3 have children under 16 living at home.
Seasoned Lifestylers skew older than most of their Metrotech counterparts – more than half are midlife families, midlife households and older households, and they wholly embrace the Metrotech lifestyle and mindset. They are also culturally diverse, 1 in 5 was born in Asia.
Likely owing to the age skew, they are the Metrotech Persona most likely to have conquered the big city dream of home ownership. Just under half own their homes outright, with almost 9 in 10 living in separate houses in Melbourne and Sydney.
They’re passionate about issues that affect society at large, such as the environment and climate change, and care about helping those who are socially disadvantaged by donating to charities.
They are also keen followers of the economy and business conditions, reading the business section of the newspaper to keep up the latest news. While not especially techy, they find technology empowering and see it as a tool to help manage their lives and go out of their way to keep up with how it is changing.
Figure 1 indicates most likely demographics, likes, hobbies, interests and lifestyle of the Seasoned Lifestylers persona