301: Savvy Shoppers
Moderate spenders, Savvy Shoppers are focused on building wealth for a more prosperous future, seek information on finance and investments and being careful with their spending. As the name suggests, they are ‘savvy’ shoppers; they enjoy hunting down a bargain, are more likely to buy store’s own products and will happily invest the time in combing through catalogues to make savings on everyday essentials.
They are high income, well educated, highly aspirational, status conscious families living in outer urban areas in Queensland and Western Australia in separate houses.
You’ll find many young parents among them, aged between 35-49. They are driven by a desire to create a successful future for their children and believe that education is the best ticket to a well-paid career for their offspring.
They also prioritise learning and knowledge for themselves, attending short courses and seminars to empower themselves by learning something new.
When it to comes to leisure, Savvy Shoppers love decorating their homes and entertaining. But during the busy working week they’re also likely to rely on takeaway to get them through the mad juggle between work and the kids.
Figure 1 indicates most likely demographics, likes, hobbies, interests and lifestyle of the Savvy Shoppers persona