303: Prosperous Future
Prosperous Future are well educated families focused on tomorrow. They are highly aspirational and optimistic, and place a lot of value on demonstrating their success to the world. They value risk taking and see it as par for the course in getting ahead. They value learning and will attend short courses and seminars to improve their knowledge.
They live in a mix of metro, rural and outer urban areas, clustered most significantly in Queensland, Western Australia and the Northern Territory, living in separate houses.
While most are Australian born, this Persona is also culturally diverse with a mix of Asian and UK born citizens among them, along with some New Zealanders.
Prosperous Future are working hard to build wealth to ensure a bright and abundant future ahead. Close to half are mortgage holders and the majority are two income households.
They are well educated, and as a result you‘ll find many professionals, white collars and skilled workers among them.
They’re also highly techy – you’ll find a significant proportion of Early Adopters in this Persona and they don’t hesitate to race out and upgrade their phones and other gadgets, including home entertainment systems, gaming consoles and other home electronics.
Figure 1 indicates most likely demographics, likes, hobbies, interests and lifestyle of the Prosperous Future persona