306: Fad-tastic
Fad-tastic are well educated, socially aware and focused on building their careers to create a successful future. But they are also highly focused on the present. Fun and more fun is a top priority. They are big lovers of nightlife – you’ll find them filling pubs, bars and nightclubs on the weekend and having a flutter at the TAB or over a big night out at the casino. And during the day on the weekends you’ll find them enjoying themselves at theme and amusement parks.
All of this fun doesn’t leave much time for cooking, so they rely on takeaway and convenience health foods like fresh drinks from juice bars and energy drinks to refuel.
Fad-tastic are amongst the youngest of the Aspirationals Community – three quarters are aged under 35. More than half were born in Australia, with the rest a diverse mix of those born in Europe, New Zealand, India and other parts of Asia (excluding China).
You’ll find most living in Brisbane, along with smaller clusters in Sydney and Melbourne, renting a range of dwelling types, and represent a mix of young couples and shared households. You’ll also find a handful of single parents among them, as well as those living alone.
People belonging to the Fad-tastic Persona love new things – be it a new drink, gadget, new fashion label or cult beauty brand.
With most sitting on graduate or early career salaries, people belonging to the Fad-tastic Persona also love a bargain to make savings on everyday essentials.
Figure 1 indicates most likely demographics, likes, hobbies, interests and lifestyle of the Fad-tastic persona