503: Fun First
As the name suggests, this Persona is full of youthful optimism and seeks out fun and adventure. They love playing sport and enjoy a night out over drinks at pubs, hotels and clubs. Convenience drives food choices at home – frozen and prepared meals are popular with them, rather than home cooked meals.
Fun First are culturally diverse young singles, living it up and enjoying life. You’ll find many live in shared households in metro and country areas of Queensland, Western Australia and New South Wales in a mix of apartments, separate houses and townhouses.
Just under half of the people belonging to this Persona were born overseas; a mix of European, Asian and Latin Americans.
Career is secondary for this Persona – they seek out low stress jobs that don’t interfere with their lives outside of work hours or inhibit their ability to have a good time.
When it comes to mindset, this Persona tends to be conservative. They can be suspicious of the motivations of government and corporations and are prone to feeling ripped off and resentful if their expectations are not met.
They are also likely to be light spenders – but will spend on certain items and activities, such as cigarettes and betting & gambling.
Figure 1 indicates most likely demographics, likes, hobbies, interests and lifestyle of the Fun First persona