504: Home Entertainment
Life revolves around the home for this tech and entertainment focused Persona. You’ll find a mix of house ages and household types among them, including some single parents.
As the name suggest, people belonging to this Persona take home electronics seriously. They don’t hesitate to rush out and buy the latest TVs, speakers, computers and gaming consoles, along with other gadgets and devices that promise to enhance the home entertainment experience. Not surprisingly, they are also techy – you’ll find many early adopters among them.
You’ll find them spread evenly between city and country areas of Victoria, Queensland and New South Wales, living in separate houses. Most are Australian born.
When it comes to mindset, people belonging to the Home Entertainment Persona are socially aware and care about the rights of others and those less fortunate than them. They place great value on the protection of personal freedom and tend to be suspicious about the motivations of government.
Figure 1 indicates most likely demographics, likes, hobbies, interests and lifestyle of the Home Entertainment persona