605: Filling Time
Career is not a focus for people belonging to the Filling Time Persona. Instead they tend to seek out low stress jobs and life revolves around having fun and filling time, with no particular goals or ambitions driving them. They like drinking at home and in pubs and clubs, gambling and eating takeaway food.
Filling Time is comprised of young singles and couples living it up in North Eastern NSW and coastal areas of Queensland, living in a mix of separate houses, apartments and townhouses. You’ll also find some single parents and people living alone among them.
Despite being light spenders, many are smokers.
They take a utilitarian approach to technology and prefer traditional forms of media – commercial TV particularly, many are heavy viewers.
When it comes to mindset, people in the Filling Time Persona are much more likely than their Fair Go peers to hold socially progressive views; for example many support the rights of gay Australians and believe marijuana should be legal.
Figure 1 indicates most likely demographics, likes, hobbies, interests and lifestyle of the Filling Time persona