Helix Personas
- 407: House Proud
- 408: Cautious Conservatives
- 409: Relaxed Living
- 500 Doing Fine Helix Community™
- 501: Making Ends Meet
- 502: Tech LIfe
- 503: Fun First
- 504: Home Entertainment
- 505: Faith and Wellbeing
- 506: Making the Rent
- 507: Active Social
- 508: Frugal Living
- 600 Fair Go Helix Community™
- 601: Simple Living
- 602: Tough Times
- 603: Quiet Home Life
- 604: Budget Living
- 605: Filling Time
- 606: Basic Lifestyle
- 607: Raw Deal