Helix Personas
- 206: Fit and Fab
- 207: Seasoned Lifestylers
- 208: Future Focus
- 209: Sociable Trendsetters
- 210: Academic Optimists
- 300 Aspirationals Helix Community™
- 301: Savvy Shoppers
- 302: Getting Ahead
- 303: Prosperous Future
- 304: Lifestyle Seekers
- 305: Trend Hunters
- 306: Fad-tastic
- 307: Experience Seekers
- 400 Hearth & Home Helix Community™
- 401: Home Improvers
- 402: Working Hard
- 403: Rustic Heartland
- 404: Traditional Values
- 405: Safe and Secure
- 406: Building Security